VDP Drives Cross-Media

CROSS-MEDIA services go hand-in-hand with digital printing and variable data. Two companies with lengthy digital printing experience, as well as two newer adopters, illustrate that point.
To be a cross-media company means bringing in IT expertise or training internally. It means convincing customers that the company is capable of services beyond print. And, above all, it means consultative selling and “walking the talk” with cross-media marketing campaigns that show customers the power of this approach.