VDP Drives Cross-Media

Drip Marketing is the name of one of Castle’s Web-to-print services. Customers have a choice of six different products for a series of mailings. The clients put in the dates, whether that’s weekly, bimonthly or monthly. They can upload a mailing list or purchase one online from the printer. Four or five days before the scheduled print run, the customer automatically receives an e-mail reminder and then a personalized soft proof for an OK.