VDP Drives Cross-Media

Like AIIM, Castle Press also offers digital asset management (DAM). “We started that about 18 months ago, and we’re still expanding that service,” Kinney says. “We were our own guinea pigs. We entered all 2,000 greeting cards. The advantage is that, unlike a CD, it’s searchable and can have both high- and low-resolution images. One of our customers, the Metro YMCA, which operates 15 area facilities, uses it to download images for its Website.”