VDP Drives Cross-Media

“We were able to identify and profile the largest group of customers, and we’re trying to understand their needs to communicate with them better. We are also identifying other customer segments,” he adds.

While Robben has more than 25 years of experience in offset and digital printing that includes programming, his company launched in January of this year with the installation of a Xerox iGen3 digital press and the purchase of Printable’s Fusion Pro for variable data and personalized URLs. “I intend to take advantage of automation to keep as lean as possible and deliver the results my customers expect,” he says.