VDP Drives Cross-Media

With three full-time employees and relationships with designers who can create variable data projects, Printing Impressions indeed runs lean. One key to his quick startup and ability to handle complex campaigns is that his shop is located in a separately owned direct mail operation. “They’ve been successful with ink-jet, and so we complement each other,” Robben says. He has also added an online storefront to his list of services, but adds that, “We haven’t marketed that approach much yet because we’ve been so successful with direct mail.”