VDP Drives Cross-Media

Another newer digital player is Seattle’s Litho Craft, which offers 4- and 6-color work and is the city’s largest independent printer with 44 employees. Its digital division, which runs an HP Indigo 5000, has been open for a little over a year. Kurt Bischoff, technical director, digital print, explains that Litho Craft’s digital commitment was driven by a large commercial print customer. An international trucking company wanted to enable its sales reps to order collateral on-demand and vary it based on their territories. Using Press-sense iWay, the company set up a branded site for the customer and a storefront for themselves. In addition to templates, Litho Craft customers can submit their own designs and receive a custom quote, as long as the project fits the 12x18˝ digital press format.