VDP Drives Cross-Media

“We also have gotten our feet wet with some relatively small-scale VDP campaigns,” says Bischoff. “We’ve just recently used DirectSmile software and Printable’s personalized URL software to create an in-house cross-media marketing campaign to, first, gather information about which of our current clients might be a good fit for a similar campaign of their own and, secondly, to use as a demo of such a campaign.”