VDP Drives Cross-Media

Like Mike Robben, Bischoff’s department is lean. Initially he was the sole employee in the division. Now, he has a press operator and is taking classes in Excel to learn data management. He says Litho Craft partners with a design firm and realizes that they have to get into mailing either through partnering or in-house. “We have also noticed that local mailing houses are getting into digital printing,” he says.