VDP Drives Cross-Media

Two years ago, the company joined the Association for the Advancement of Relationship Marketing and the Canadian Direct Marketing Association. AIIM is working to have everyone in the company receive CRM training. What’s more, Grichmanoff adds, “We do what we advise our customers to do. We send out a monthly mailing; we use personalized URLs. We show them the technology they should be leveraging and what they should be doing.”