VDP Drives Cross-Media

“You know a campaign is a success if they do it again,” says Susan Kinney, president of Castle Press in Pasadena, CA, agreeing that customers are reluctant to share specific results. A veteran digital printer, Kinney first adopted the process in the mid 1990s to print greeting cards for her social stationery company, Painted Hearts & Friends. Today, Castle Press runs a Kodak NexPress 2100 and a Digimaster 110. The 55-employee company, co-owned with husband George, also offers 1- to 6-color offset lithography and a full complement of services, from creative to fulfillment and wide-format ink-jet output.