VDP Drives Cross-Media

“When you do variable data,” she points out, “you have to presort for mailing automation. That drove us into mailing services, which we now also offer our offset customers. We first offered Web-to-print using the Collabria e-commerce software in the late 1990s. When that company went out of business, we decided we needed to do it ourselves.” As a result, Castle Press uses workflow software from Kodak and tools for personalized URLs from Printable in a mix with their own homegrown applications.