VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

Since mailings must be pre-sorted and CASS zip-code certified to qualify for lower postage rates, any pieces that are deemed defective or damaged in production must be replaced in perfect record order, DeSantis points out. Royal Impressions has instituted an exact process with check offs for operators to follow if pieces need to be reprinted for any reason, he notes. It also seeds every mailing with records that are delivered to the client and itself as a final quality check and to verify delivery timing.