VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

“I’m finding it pays to talk about database issues in the negotiation stage before you accept the job,” Butcher explains. “I’ll tell prospects the estimate is based on getting a workable database and maybe do a quick check of the data they have available. It’s also good to negotiate upfront what will happen if we don’t get good data. Is the client going to correct it, or should we include a price to do the work?”