VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

For a new project, Summit typically gives clients a proof of the database fields to check that they are mapping correctly and will run out a record as a hardcopy sample, reports the company exec.

“A lot of customers don’t understand how bad their data are,” he says. Showing them a piece with a company name in place of a person’s name drives the point home better than just saying they have data out of place, Butcher points out.