VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

* It should go without saying that a good database is a must for any variable data marketing. Unfortunately, service providers typically report their experiences with clients remain akin to the industry’s history in receiving “print-ready” desktop publishing files. Clients may simply not know if their databases are good, think the data is good when it isn’t, believe it is their supplier’s job to fix the database or actually provide good data.