VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

* Even if a piece is designed by someone with variable data expertise, there still is a need to check that the layout, template and variable elements all come together as intended by running sample output. This can be done more formally by sampling on a “nth” number basis or shortest and longest record in the case of a “name” variable field. For cost and timing savings, outputting the job as PDFs for on-screen review may be the better option for a thorough review.