VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

Not Simple to Start

“It’s still not an easy entrance into the (variable data) business even with the tools getting better,” observes Christopher DeSantis, president of Royal Impressions in New York City. “There’s more to it than just buying into the technology. You must have the experience, the workflow in place and the properly trained people required to achieve a 100 percent mailing with every record processed.”