VARIABLE DATA INTEGRITY — ZERO TOLERANCE POLICY

In its fullest implementation, the process for launching a new program starts with up to a full week of complex integration testing, DeSantis reports. The client comes on-site and works with a project manager to ensure all the data are looked at.

“Once that’s completed, we know we can run the program through to the mail stream automatically and don’t have to check the data any more,” says Royal Impressions’ president.