VARIABLE DATA PRINTING -- Building the Variable Data Base

Vacation resort companies have been early adopters of Xerographic's VDP capabilities, and it also has been carving out a niche within the car dealership market.

"I believe most businesses have the potential to do personalized marketing," Ebanks says. "One of our marketing approaches is to go after small businesses that sell something of higher value, such as cars, homes, vacations, etc. We even do work for a custom pool builder.