VARIABLE DATA PRINTING -- Building the Variable Data Base
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Smaller companies typically are not even aware of variable data marketing, so Xerographic ends up starting from scratch, reports the industry exec. "We are trying to open the door for these companies," he explains. "We can design a piece, and even do digital photography. We take care of the whole process, including mailing."
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- Companies:
- AccuLink
- Eastman Kodak
- Hewlett-Packard
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