VARIABLE DATA PRINTING -- Building the Variable Data Base
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Most bigger companies are at least aware of VDP, but they present other challenges, Ebanks says. "I've been following variable data printing's development and doing some degree of it for almost 10 years. I always thought we would get much higher revenue per page," he observes. "Large accounts are where pricing hasn't met my expectations, since they shop around more."
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- Companies:
- AccuLink
- Eastman Kodak
- Hewlett-Packard
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