VARIABLE DATA PRINTING -- Building the Variable Data Base

"When the company launched the program, no supplier around here did variable data printing. They'd like it to be produced locally," Ebanks says. "We can provide better service when we're physically close to a customer."

Xerographic also works virtually with clients in a Web-to-print workflow, currently via the online ordering and e-procurement capabilities of its iWay variable data solution from Press-sense Ltd. "We are investigating other software and will probably buy XMPie's PersonalEffects for its stronger variable data features," Ebanks notes.