VARIABLE DATA PRINTING -- Building the Variable Data Base

Core Static Work

Having a solid base of static printing business is enabling the company to take one step at a time in scaling up its variable data infrastructure, reports the co-owner.

"We have in-house design capabilities and hired a staff marketing person to support our own marketing and to help clients. We currently outsource our IT, however," Ebanks reveals. "Mailing is the tougher part of the puzzle. We're buying quite a bit of equipment to expand our mailing capabilities."