VARIABLE DATA PRINTING -- Building the Variable Data Base

Also in the works is a program that includes response tracking, which Xerographic is jointly developing with a company that does marketing for used car dealerships.

AccuLink, in Greenville, NC, is stretching the model for variable data success by virtue of the market it serves. It, too, started out as a retail copy center, operating under the name AccuCopy (changed in 2003) and serving the local university community.