VARIABLE DATA PRINTING -- Building the Variable Data Base

Pre-printed shells can be imprinted on the shop's high-speed ink-jet system and also contribute to the volume of work produced on its four Kodak Digimaster 9150 monochrome printing systems.

According to O'Brien, better than 50 percent of all the sheets output by the HP Indigo 3050 are versioned, personalized or some combination of both. He concedes that being one step removed from the ultimate buyer can make it more challenging to offer variable data services.