VARIABLE DATA PRINTING -- Building the Variable Data Base

"We work with a number of print brokers that recognize there is a valid market for it (VDP). They have confidence in their customer relationships so they are comfortable having clients call us direct and often will bring us in during the consultative stage of a project," O'Brien explains.

One of AccuLink's leading applications is for a broker that found a niche serving small financial services companies. It's producing more than 150,000 fully variable, color (on both sides) postcards a month for that client, he says.