VARIABLE DATA PRINTING -- Building the Variable Data Base

Having an online ordering system, which it developed in-house, helps make it practical for the company to work with brokers and other printers, O'Brien asserts. It has already developed close to 140 ordering sites that are branded for brokers, he says.

AccuLink invested in PrintSoft Americas' PreS variable data software two years before it bought the HP Indigo 3050 press with an eye toward getting into color work. The shop also uses the Yours Truly utility that came with the press since it has found the software to be an effective tool for quick jobs that its graphics department is able to process without involving the IT, he adds.