VARIABLE DATA PRINTING -- Building the Variable Data Base
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Digital printing in general has had to overcome a bias for offset quality, but that has been much less of an issue for variable data applications. Early adopters have encountered several other barriers to adoption that have proved difficult to break down:
* Simply making potential users aware of the technology and how to exploit it.
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- Companies:
- AccuLink
- Eastman Kodak
- Hewlett-Packard
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