VARIABLE DATA PRINTING -- Building the Variable Data Base

Rochester Institute of Technology's Printing Industry Center recently published a monograph of findings from a research project that sought to validate the models for digital printing success identified by a previous work. "Digital Printing Success Models: Validation Study" was written by Patricia Sorce, Ph.D. and administrative chair of RIT's School of Print Media, and Michael Pletka, an MBA student in RIT's College of Business.