VARIABLE DATA PRINTING -- Building the Variable Data Base

The breakdown of markets for digital printing established by the research includes versioning, mail merge, personalization, transaction printing, Internet on-demand (or Web-to-print) and fully customized communications.

Three to Think About

According to the monograph, the three challenges cited most by the survey respondents were "a need to communicate the value of personalization to customers" (84.1 percent), "clients do not have a retention or customer relationship strategy" (82.9 percent) and "clients had poor data quality" (80.6 percent).