VARIABLE DATA PRINTING -- Building the Variable Data Base

As for anecdotal evidence of continuing expansion in the variable data marketplace, consider the following examples of two companies that are at least stretching the mold.

As its name still reflects, Orlando, FL-based Xerographic Digital Printing was founded as a walk-in copy center. It then evolved into an on-demand printer producing mostly black-and-white books and manuals before adding its first—soon followed by a second—Xerox iGen 3 digital color press last year.