VARIABLE-DATA SOLUTIONS--Refining Raw Data

At a minimum, potential users must be educated about what is possible with variable-data printing and how to set up a job. Depending on the resources of the customer and supplier, it may make sense to move up to a complete turnkey service. This can include program development, mailing list procurement, database management, design/creative services, print production and document distribution. A company that has found success going this route is Digital Marketing in Minneapolis, which is featured in this issue (see page 18).