Variable Data--Up Close and Personal

When it was announced late last year, Bitstream's PageFlex version 1.0 one-to-one marketing tool was integrated with Inso's MediaBank asset management solution and IBM's InfoColor 70, which generates customized pages on-demand.

A client/server application that enables the design and production of customized and/or personalized documents, such as brochures, direct mail and catalogs, version 1.0 of PageFlex supports the dynamic generation of PostScript for output on the IBM InfoColor 70 digital press. At the On Demand show this month, IBM will run live customer demonstrations at its booth, illustrating the variable data printing capabilities of the InfoColor 70.