Variable Data--Up Close and Personal

"We will continue to see expanded variable content capabilities, from software as well as printing partners—all of which will illustrate the many applications for customized content," reports Bob Cooper, director of marketing for IBM's color production printer lines, including the InfoColor 70 and InfoPrint Color 100. Cooper is intensely supportive of variable data's movement to the Internet, allowing for Web management and digital asset management solutions to integrate with variable content trends in both design and print.