Variable Data--Up Close and Personal
DigitalVIP, a Web-based software product from Oldsmar, FL-based on-demand printer Digital Works, and marketed by Digital Marketing of Minneapolis, allows commercial printers and their customers to design and produce customized materials, such as brochures, postcards and various direct mail pieces.
A commercial printer utilizing Digital VIP would have a customized Internet site housing its customers' databases. The end users could then manipulate customer and prospect information in the database in nearly any way required at any time, then create and order batches of personalized printed materials from the commercial printer. Print jobs could be completely specified on the Internet site, since Digital VIP runs under Netscape Navigator and Internet Explorer. Presently, Digital VIP is capable of customizing content for use on Xerox DocuColor 40 and DocuColor 70 printers.
