Variable Data--Up Close and Personal

(A variable tip: If homemade, variable data solutions are preferred, consider products such as Bitstream's PageFlex, Digital VIP from Digital Works and Scitex's Darwin—all proven solutions for commercial printers looking to customize content for customers. If, however, customized, on-demand printing walks hand-in-hand with a particular digital press technology, look strongly at Agfa's Personalizer-X, designed for the Chromapress.