Variable Data--Up Close and Personal

Beyond the Chromapress, the digitally minded commercial printer should consider the variable data capabilities of Indigo's Yours Truly, Xeikon's work with BARCO's VIPline, as well as Xeikon's recent activities maximizing VariScript from Varis.

As new tricks and tools for content customization continue to proliferate the on-demand digital printing market, it seems the growing array of software and digital output devices designed to deliver variable content are creating a variable climate of their own for the commercial printer: customized opportunities.