Variable Data--Up Close and Personal

Second, you need the ability to create all of these different, tailored pages rapidly and the ability to print them. The necessary technology is now becoming available. You need a digital printing press, where every page can be completely different from the one before. To drive that press, there is now a new category of software called "On-Demand Publishing" software, which is able to instantly create—on-demand—a different page for every reader.