Variable Data--Up Close and Personal

Talk about Big Brother.

Imagine getting a customized postcard from a travel agency. A picture of a man golfing—your favorite hobby. An action shot of a woman water-skiing—your wife's favorite pastime. A happy family image—mother, father and two children walking through the gates of Disney World. What's more, your name is on the postcard, which, by the way, features all of your favorite colors.