Variable Data--Up Close and Personal

Not in the mood to think about vacationing? How about buying a new car, then? How would you feel about getting—direct to your door—glossy brochures featuring the latest perks decking out your favorite sports car. Again, the car is featured in your favorite color and the text is tailored specifically to you. Your first name is featured throughout the text, which even notes the correct number of miles between your house and your nearest auto dealer, which, by the way, is already sending out personalized postcards enticing you to take a test drive.