Variable Data--Up Close and Personal

Variable data software now allows marketing directors and on-demand printers to deliver such customized content to mass markets. This is the age of Big Brother—and who would have thought it would turn a profit for select, entrepreneurial digital printers, to boot?

Bitstream's PageFlex movement is particularly intriguing. Bitstream, an Internet font company, is putting 110 percent of its enthusiasm into PageFlex—now PageFlex Inc., a wholly owned subsidiary of Bitstream, whose exclusive mission is to develop, market and support on-demand publishing software and related technologies.