VDP Supplement: Casting a Vote for VDP

FOR FRANK McPherson, taking on tough variable data printing (VDP) projects is nothing new.

“The first variable data printing job I did was in 1959,” McPherson, president and HDM (head decision maker) of Custom Data Imaging in Markham, Ontario, recalls.

“It was a calendar for a pharmacy that was sending out well wishes to some of its customers. We did it with Linotype slugs.”