VDP Supplement: Casting a Vote for VDP

No specific demographic or group was targeted—just voters in general. The Canadian political system is different than in America, which brings with it some distinct challenges. First, many Canadians aren’t registered to a specific political party.

“We have people who are party members, but that is a small number,” McPherson notes. “So we can target anyone we want. We were targeting everyone within a particular area where Response Marketing Group felt there was an opportunity to get their candidate elected.”