VDP Supplement: Casting a Vote for VDP

Political printing is a growing area for Custom Data Imaging, thanks in part to the winning campaign for the Conservative party. It could also be a growth area for other printers, McPherson concedes, but there is an experience factor that has to go into it, as well as having a strong partner.

“It’s not as though any printer can all of the sudden say, “I am going to do a variable data printing job for a political party,’ ” he maintains. “The key to it was the Response Marketing Group because they understand the political world. They know how it works and what is required for such a project to be successful.”