VDP Supplement: Casting a Vote for VDP

McPherson adds that his own interest in the political process didn’t hurt, either. Also, Custom Data Imaging is considered one of the leading variable data printing companies in North America as far as ingenuity is concerned.

Things have come full circle for McPherson, who has seen it all in his nearly half-decade in the printing industry. Variable data printing has gone from simple Linotype slug changes on a promotional calendar to full-scale personalized pieces aimed at tipping the balance of political power.