VDP Supplement: Casting a Vote for VDP

“I got fed up trying to salvage companies that were not very smart, not making money and going to the dogs,” McPherson notes. “My wife was in marketing and she was trying to get her suppliers to print VDP jobs and they said it couldn’t be done.”

So one weekend he gave her a book on VDP by RIT Professor Emeritus Frank Romano, which changed everything for the couple.