VDP Supplement: Casting a Vote for VDP

McPherson sat down with the agency—Response Marketing Group—to come up with a different way to communicate across Canada than had ever been used before—by using variable data printing.

“The premise of the job was quite simple: we are going to communicate and grab the information from the doorsteps, so to speak, either by canvassing by telephone or by going door-to-door,” McPherson reveals. “That data would drive the printed piece.”