VDP Supplement: Casting a Vote for VDP

Response Marketing Group has a large call center and collected information about prospective voters both by phone and door-to door polling. Citizen concerns were gathered and databased for use in the printed marketing campaign.

“If someone’s concerns were on industry, the printed piece would have an industrial feel with graphics and text telling them that we know they are concerned about business growth in the country,” McPherson explains. “On the back there would be information about the candidate to vote for.”