VDP Supplement: Digital Hits The Desert

THE FIFTH annual PIA/GATF Variable Data and Personalization Conference, held November 12-14 in Phoenix, will feature more than two days of sessions to help companies advance their capabilities. This special supplement has been designed to highlight some of the key conference topics and speakers.

Attendees will hear case studies from the Canadian Conservative Party and Move.com that provide a behind-the-scenes look at effective uses of VDP. Three separate tracks, a total of 21 sessions, are being offered. Management sessions will include: Building an Efficient Cost/Financial Model; Liability/Security Issues; Managing a Multimedia Company; Transitioning from Transactional to Marketing; as well as Profiting from Digital Print, a session that benchmarks the financial performance of industry leaders.