VDP Supplement: Digital Hits The Desert

The conference kicks off with a keynote by David Mastervich, who heads up new business development at the U.S. Postal Service. Mastervich will reveal how the USPS is turning its vision of intelligent mail into reality. Creative firms will also share their opinions of variable marketing campaigns in a featured general session. And more than 25 leading suppliers will be on hand at the sponsor fair to discuss their VDP solutions.